How to Build a Brand

There are 2 types of entrepreneurs:

1. The ones who build a product, and then try to sell it.
2. The ones who exploit an opportunity to sell something, and then figure out how to fulfill the orders.
3. And then there are the ones who build a Brand from scratch, capturing the MindShare of their audience, often pivoting from offering to offering before catching on fire.

Is marketing an after-thought?
Is marketing baked into the product?
Is Branding a Virus of the Mind?

To be continued . . . .