There are 2 types of entrepreneurs:
- The ones who build a product, and then try to sell it.
- The ones who exploit an opportunity to sell something, and then figure out how to fulfill the orders.
- And then there are the ones who build a Brand from scratch, capturing the MindShare of their audience, often pivoting from offering to offering before catching on fire.
Is marketing an after-thought?
Is marketing baked into the product?
Is Branding a Virus of the Mind?
To be continued . . . .